You should head on over to Engadget for all the details, but if you want the abridged version, here it is: AT&T is stopping the awesome $29.99 unlimited data iPad plan Steve Jobs heralded at the iPad unveiling and replacing it with a new $25 for 2GB of data package. Current subscribers get to keep the old plan, but everyone else gets the shaft. The move now makes Rogers and Bell, who offer 5GB of data for $35 in this country, seem like veritable deals.
The move, which comes just one month after the iPad 3G’s American launch, is being spun by AT&T as “making mobile internet affordable to more people.” This PR line is complete nonsense. Anyone who has been using an iPad knows that it eats up data, and this move pretty much acknowledges that AT&T completely underestimated iPad data consumption.
Let’s hope this shocking development at AT$T AT&T does not give Canada’s wireless CEOs any crazy ideas. By the way, my take on the iPad data plans offered by Bell, Rogers, & Telus is here.